This case study shows that seasoned Authority Sites rank in top 5% in Alexa. If you have been trying to rank high in the search engines and have only received mediocre rankings, maybe it is time for you to shift your focus from web promotion to producing quality research and content.What is An Authority Site?Dictionary.com defines “Authority” as follows:Authority: Au-thor-i-ty [uh-thawr-i-tee] - noun: 1. An accepted source of expert information or advice: a noted authority on birds; a reference book often cited as an authority. 2. Power to influence or persuade resulting from knowledge or experience: political observers who acquire authority with age.In internet terminology, an Authority Site is one that has a large empire of high-ranking pages linking back to it. Well-known examples include About.com, Wikipedia.org, and so on. These are sites that others look to (and link to) as experts in the field.In this study, “Authority Site” refers to any site that has been promoted with Authority Site Tools from Jack Humphrey.Preliminary Study of 56 Randomly Selected Authority SitesThis study started by randomly selecting 56 sites that are being promoted with Authority Site tools. On average, these sites ranked better than 87% of all other […]

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